5 ways to Boost Sales For Local Online Shop

Hello once again my lovely local entrepreneurs. I have great news for you in this piece in that…get this.. You don’t need specialized knowledge to boost sales on your online store!! What?? And curiously, you don’t need to fork out dosh to pay design experts. Instead, these simple — really, super simple — tips will boost sales on your eCommerce store significantly.

In Aberdeenshire alone, did you know that for every £70 spent on attracting visitors, the average online business spends just £1 on converting them? These statistics and people’s ignorance on how to boost conversions, explain why many small online businesses struggle. 

 Or Did you know that 99% of people who use online stores such as yours won’t buy on their first visit?

Stick with me a little and I will show you some of these magic techniques. All my tips and advise are grounded in personal research and real life experiences. Most of the solutions are not what you would find online or readily in the one spot. A lot however are grounded in my absolute favourite method of using Online Ecommerce Design Trends, coupled with basic economics principles like, Demand and Supply, Location of Industry, Price Policies, Laws of Diminishing Returns and Scales of Preference.

ANCHORING FOR COMPARISON

When you use some of the big online shops, you would see items positioned like this

chromebook-anchoring

 

To the untrained eye, there’s nothing special about the above listing. However, take a look at the “List Price” and the “Price” and you’ll notice a difference — including a “list price” creates the impression that you’re getting a bargain, because the main price is automatically anchored to it. Research shows that Amazon’s listing is likely to result in more sales. What do you think is the reason? Anchoring, of course!

Often times, when we want to make a decision, we try to look for a reference point — an anchor — that we can use to judge our decision.  People feel that they are getting a discount and rush to buy — in reality, however, the product is much cheaper elsewhere. By introducing the “list price” option, Amazon is making it the “anchor” instead of having people anchor the product based on the price of their competitors.

Anchoring is a proven technique: and if used correctly, it can powerfully boost your ecommerce sales

LIMITING CHOICES

As an online store with tens or even hundreds of products, it sounds like the best thing to do is showcase relevant products to people at every stage of the buying process. However, research shows that this isn’t effective. In a study conducted at a local supermarket, it was found that limiting choices displayed to people from 24 varieties of items to just six varieties was able to boost sales by up to 10 times.

If you have a store with a lot of different variety of products, where it is virtually impossible to limit choices, you can still capitalize on the fact that limited choices boost sales by doing the following:

  • Feature your most popular products: What are the five most purchased product in a particular category on your eCommerce store? Showcase these products in a special section and make it easy for users to find them; instead of being confused with possibly thousands of products, they can easily see what resonates with others.
  • Feature products with the most reviews: By featuring products with the most reviews, you let users decide. Even if there are a thousand products in a certain category, reviews show people which ones people like best. This allows you to use a combo of social proof and limited choices (in terms of what other people think is best) to boost sales.

Showcase your top picks: Sometimes, maybe you feel certain products will do better than others due to some other information you have. Showcase these products in a special section for every category; include no more than three to six products as top picks.

USE TRUST MARKS AND SECURITY STAMPS

Often, the decision of many people not to buy from you has nothing to do with the quality of your products or the persuasiveness of your copy. It’s a trust issue, and this often poses a serious problem compared to others.

If people don’t trust you, they will never buy from you. There’s nothing you can do about that.

trust-seal

According to a study conducted by Econsultancy/Toluna,

48%are wary of performing online transactions on sites without a trust seal.

This makes sense, especially when you consider how often major websites are hacked these days.

If you have no trust seal on your website, add one and you’ll notice a dramatic increase in sales.

Besides using a trust seal, you can also make people trust you more by using testimonials, featuring customer reviews (both positive and negative), having an about page and having your phone number displayed prominently on your website. 

FOR FREE EXPERT ADVICE, CALL 01224 631208

TARGET YOUR USAGE OF COLOURS TO YOUR PARTICULAR AUDIENCE

From a design perspective, we tend to underestimate the role that color plays on conversion rates. For many people, the choice of what color to use in their products and design is left to personal preference and desire, when in reality using the right color combinations can boost sales.

According to studies analysing 100 brands and studied 450 non-color blind participants, it has been proven that color can influence the likability and familiarity of people to feel toward a brand. Another study that observed the role that color played in marketing and decision-making found that people make up their minds within 90 seconds of interacting with people or products, and that up to 90 percent of their assessment is influenced by colors.

Research has shown that both male and female are more likely to prefer the color blue, but while women largely favor the color purple, it won’t work with an audience of men. The graph below shows color preference for both men and women.male-and-female-color-preferenceWhat’s more important to note, however, is that the colors that work best for men might not be welcomed by women — so it is important to attune your colors to your demographics. Colors can also influence how your brand is perceived, and as a result boost sales — a good example of a company that gets color right is Cadbury, who successfully uses the purple color to communicate luxury. You can use the color blue to communicate trust and integrity; Facebook and Twitter are major examples of companies that use this color.

TESTIMONIALS

Testimonials can persuade consumer decisions, strengthen your street cred, and support the inbound marketing strategies you already have in place. Quite a lot of websites In have visited in the shire are using Testimonials to great advantage. This is very commendable. I have mentioned this point to also highlight a few proven methods of making the tasks of collecting testimonials easier.

As a business owner, you’re busy, so chasing customers and trying to get their feedback is likely a backburner push. This is understandable, but if you have a sustainable system in place to collect this information, you’ll set yourself up for success.

testimonials

To save some time, consider applying the following strategies:

  • Include links and Call-to-Actions within your site that allow user feedback to be easily provided
  • Set up auto-responders to go out to every customer when they buy from you
  • Turn good old-fashioned letters (or emails) into testimonials—there’s a good chance your inbox gets more inadvertent testimonial gold than you think! (Just make sure to get permission)
  • Turn your best social media engagements into testimonials—with the volume of fans social media can generate, there’s likely an abundance of testimonial gems waiting to be had! (Just make sure to get permission)

However, collecting your testimonials is only half the battle. You need to know which ones will be worth advertising on your website.

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HAVE GREAT PRODUCT DESCRIPTIONS

Never underestimate the power of great context and smooth-operator persuasion!

Is there ever a time when one Guinness is worth more than another? Logic would dictate no, but bar hoppers know this just isn’t the case. Where you buy affects how much you spend. Economist Richard Thaler years ago found that customers were willing to pay higher prices for a Guinness if they knew it was coming from an upscale hotel versus a neighbourhood grocery store. Thaler asserts that context was the simple explanation here: the perceived prestige of the upscale hotel allowed it to get away with charging higher prices.

banana

Perception goes a long way toward justifying whether or not a price is reasonable, so it’s beneficial to create a compelling narrative around a product. Head-slappingly obvious, yet so often forgotten by small business owners who neglect to position their products.

CONCLUSION

There are many ways to boost online sales – whether it is through the right use of color to communicate a message about your brand or by using elements of trust to get more people to buy from you. Hopefully, the above tips help you boost sales.

TAKE ACTION! Get in touch. Email aiste@oneofmypals.com or call 01224 631208 at anytime.

Thank you for reading! Please share within your network. 🙂