Power of a website

Like anything else you do, if you’re going to have a website, you should be aiming to make it a great one. Not just a good one, or even a mediocre one, but great. But ask yourself this, do you really know what it is that makes a website great? Can you identify what it is specifically about your site that will make it great for you and your business? Is a Wix template as easy as it says? Will this free template be right for my company’s image? Do I have the time and patience to manage it all by myself?

Once upon a time, not that so long ago actually, the most basic way of marketing your company was to enlist a Town crier..”Oye, oye, oye…, a sandwich board man, list your details in the Yellow Pages. These method, together with the always-useful ‘word of mouth’, was the best way to get the word out and attract new customers – it may have even got you to where you are today.

However, everything must evolve. Adapt or stagnate.  Yellow Pages is still good for a few leads and word of mouth is always something to bank on, technology is increasingly forcing us all to evolve. PCs, laptops, tablets and, particularly, smartphones are everywhere and people now rely on them to find what they are looking for.

 93% of all online visits begin with a search engine – and Google owns over 88% of that market share.       

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If someone wants to find services such as those offered by you, there is a pretty good chance they are going to use a search engine to do it. Moreover, they’ll do so by entering some keywords, for example ‘Bakeries in Aberdeen’.

At this point, the user is not looking for you specifically – they don’t even know you exist – but they are looking for the type of services you can provide.

So, they make this search and Google comes up with around 1.4 million results, starting with the most relevant. The accountants that feature at the very top of the list are the ones that Google believes will be of most use to the user. Why? Because when it goes to collect the data needed to provide the best, most accurate results possible, the websites of the accountants featured on the first page are those that, first of all offer bakery or dog-walking solicitor services, and secondly provide plenty of information to suggest they have what the user needs.

The internet has forced marketing to evolve to the point that an online presence is essential in order to compete.

That online presence can take many different forms: Facebook, LinkedIn and Twitter accounts, YouTube videos, industry forum memberships, etc., but all roads MUST lead to the same place – a website. There are no ifs or buts.

A website is the hub of your online activity in the same way that your brick and mortar premises are the hub of your business. Housing all information, staff and assets.

A website is how people using search engines will find you and how you’ll turn them into clients.
Saying that a website can be the difference between success and failure may be a bit dramatic – you are at where you are today without one – but its importance cannot be understated, especially when it comes to showcasing your skills to attract future clients or telling your unique story.

Learn the basics of website design today or speak to web professional who can advice on the best ways to make your business a profitable one.

TAKE ACTION! Get in touch. Email aiste@oneofmypals.com or call 01224 631208 at anytime.

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