I first thought about this post when one of my client who just had a baby, proceeded to get a domain name for said baby! At the time I thought she was bonkers but then again, why not? Forward thinking parents are awesome!

This had me thinking and although my own kids are grown,(14, 17) I wondered what if Ike or Sade had their own brand and what it would look like?

My son is called Ike and my daughter is Sade. Sade means “princess” in Yoruba language. The name Ike is synonymous with strength globally. In the Ibo culture of Western Africa, Ike means Strength and one of America’s top leader was fondly called Ike. And lets not forget Hurricane Ike!

 

I tried Ike’s idea first because its easier and less letters. There is a famous brand in Canada called Mike & Ike. But I think my simple idea beats theirs…I wonder if my son agrees!

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Logo design is the centre point on which the whole of your branding hangs. As well as communicating your values and summing up your company, it enables consumers to recognise your products or services from just one glance. So it goes without saying then, that it has to be right. And if you can get it right first time, you’ll be doing yourself a huge favour down the line, as there are a number of reasons why re-doing your logo design might not be the best idea for your business:

1 YOUR NEW LOGO DESIGN MIGHT NOT BE LIKED AT FIRST

From Google to Air B&B all the way to the mighty instagram it’s easy to dredge up a long list of logo redesigns that have offended, but it’s much more difficult to find one that was immediately embraced. Consciously or not, consumers internalise both brands they admire and want to align themselves with and those that are a part of their daily lives.

 

brand-banner2 YOUR REASONS AREN’T GOOD ENOUGH

A logo redesign can be a useful way to signal to the world that things within your company are changing, so sometimes the risk of negative feedback can be worth it. But when a brand revamps its logo design for no apparent reason, people won’t buy into it. It’s highly unlikely you’ll gain anything if you’re rebranding just for the sake of it. If you do, however, feel an update is necessary, inform your customers that change is coming and explain why. After all, they’ve been loyal to you and you owe them an explanation.

 

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3 IT COSTS TIME AND MONEY TO CHANGE YOUR LOGO

You’ve heard the phrase “If it ain’t broke, don’t fix it” so why waste time and money paying a designer to create a new logo design for you unless it’s absolutely necessary?

 

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The only instances in which you should really consider rebranding are if your business has changed so much your products or services are no longer represented by your logo, to disassociate yourself with damaging publicity or if you’ve grown to hate your logo so much you’ve lost faith in your brand.
Your logo design is probably the most essential aspect of your branding and we can help you get it right first time. Get in touch here