Many small business owners view their business as a totally offline entity, pursuing more traditional ways to promote themselves and win customers. However, whether you’re a large enterprise or a small independent (or anything in between), a purely offline strategy is a risky one as your customers are spending more and more of their time online.

A well designed website not only makes your service accessible 24/7, it also makes you look trustworthy and professional. Most importantly, it stops you from being invisible. Often, the very first thing a person will do when they want to find out about a product / service will be to ‘Google it’. If your business isn’t coming up, then you’re missing out on a great opportunity to reach a new customer.

So what if you already have a website? Well, when was the last time you really put yourself in your customers shoes and really looked at it? Start at your homepage and consider:

  • Is your navigation unruly? Is it easy to find your way around?
  • Is your blog a bit stale? Remember, content is key, the more you write, they more likely you are to show up on Google searches.
  • Are there any ‘next steps’? So your customer is on your website, great. But how are you persuading them to turn browsing into buying?
  • Do you lack credibility? People like to do their research before they buy. Do you have a cracking ‘About’ page?
  • Do you have stand-out visuals?

Call and talk to us today for straight up chat or advice.

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